lunes, 12 de julio de 2010

Resaca post - mundial ... ¿y líneas aéreas?

Ya dije el otro día que no me interesa demasiado el fútbol, pero aun así ayer ví el partido ¬¬ Y me llamó la atención ver que las chicas que llevaban las medallas eran azafatas de Emirates ... mientras que la gente pensaba que iban vestidas con el traje regional de Sudáfrica ... es el tipo de cosa que solo un friki puede saber :)

En realidad, no es tan raro, Emirates es una empresa que patrocina todo tipo de eventos deportivos y eran uno de los principales patrocinadores del mundial.Ahora me pregunto, igual que en este blog, si realmente sacarán algún beneficio de todo esto... Will the millions and millions of World Cup viewers now think Emirates when next they have to book a flight? Probably not.


As said before, I am not at all into football, but nevertheless I watched the match yesterday... and I was really surprised as I recognized the girls holding the medals as dressed in Emirates flight attendant uniform... whilst people around me thought they were dressed in South African regional attire ... but of course, this is the kind of geeky knowledge that saves the day :P

Actually, Emirates was one of the FIFA world cup sponsors, and the airline itself sponsorizes quite a lot of sport events, so it is no wonder really. But I still doubt wheter this kind of marketing really pays off, just like this blog does ... Will the millions and millions of World Cup viewers now think Emirates when next they have to book a flight? Probably not.

Y en otro orden de cosas, unas imágenes (sacadas de su Facebook) del avión de Iberia con la librea especial y de la promoción que han sacado de billetes al 50% hoy y mañana

Some more pics, taken from Iberia's Facebook page: the A340 that carried the Spanish team in an special livery, and the special "world cup" deal where you can get 50% discounted tickets just until tomorrow.






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