Some advertesiments published by Aviaco in the Spanish printed media in the 90's:
"Con otro aire" (roughly translated, "with new, fresh air") : In the early 90's stress was made in the improvementes made in their onboard service. Until then, Aviaco had a reputation of being pretty spartan carrier.
This 1993 ad is about the size of the airline: 30 cities in their all-domestic network, 220 flights per day and more than 6 million passengers flown each year.
Las "tarifas de color" (1995) fueron la respuesta de la empresa a la creciente competencia de empresas privadas (sobre todo, Air Europa y Spanair) con precios más bajos en el mercado doméstico.
In 1995, Aviaco was promoting their "tarifas de color". They were introduced because of increading concurrency with lower fares (chiefly by Air Europa and Spanair) in the domestic market.
Dos anuncios más, de 1996 y 1997, los últimos antes de que la empresa pasara a ser una mera operadora de líneas para Iberia. El slogan de estos años era "volamos para unir" y los anuncios se centraban en las relaciones humanas que se unían con los vuelos de Aviaco.
Two further examples, from 1996 and 1997. These were their last years as and independent carrier before it started their final merge under the Iberia brand. The slogan was "volamos para unir" (roughly, "to fly, to link") and the ads were about linking feelings.