En todo caso, Viva Air era la especialista del grupo Iberia en el sector vacacional. Fue también el primer intento de Iberia de operar vuelos europeos a menores costes, y en cierto modo la primera low cost de Iberia.
Este es un folleto para el mercado alemán, presentando sus vuelos para las temporadas de invierno 92/93 y verano 93 entre Alemania y varios puntos del Mediterráneo español. Viva volaba con tarifas bastante asequibles (otra cosa es que los costes de operación fueran realmente mucho menores que los de Iberia) y en este folleto insisten bastante en que eran una línea aérea regular.
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A lot of smaller airlines entered into the European air market in the early 90's. Iberia, just like other European legacy airlines, had to suddenly face a much harsher competition. At the time Iberia strategy was all about the Grupo Iberia, a number of niche carriers working together. This was all the theory, at least, for in practice the airlines within the group were not always cooperating with each other, and their role were not always well defined.
Viva Air, at any rate, was Iberia's leisure specialist carrier. It was also the first attempt at having some European routes flown at lower costs. It was a low cost carrier of sorts, even if the flying costs were not always much lower than Iberia mainline.
This is a Viva air timetable issued for the German market, showing both the Winter 92/93 and Summer 93 seasons, flying between Germany and several touristical destinations in the Spanish Mediterranean coast. Fares were actually quite low, and still it was a scheduled carrier, as it is stressed on this brochure.