jueves, 21 de marzo de 2019
lunes, 18 de marzo de 2019
miércoles, 13 de marzo de 2019
Braathens Sverige (1998/1999)
Otro ejemplo del mapa de alianzas y adquisiciones entre las compañías europeas a finales de los 90;
la noruega Braathens, que entraba dentro de la órbita de KLM/Northwest, se hizo con la antigua compañía sueca ✈Transwede, que operó brevemente con el nombre de la matriz hasta que se unió con ✈Malmö Aviation para formar el original y sorprendente nombre de ✈Braathens Malmö Aviation...
Lo cual tampoco duró demasiado. Finalmente, Braathens volvió a deshacerse de esta empresa, que recuperó su nombre original, aunque ahora con lo que quedaba de su antigua rival doméstica. ¿Un poco lioso?
Braathens was looking forward to becoming a lead player in the late 90's strategic airline merges and alliances game: The Nordic airline was itself aligned with KLM/Northwest and bought the Swedish carrier ✈Transwede which operated using its name and logo until it got merged with ✈Malmö Aviation into a new carrier which was unsurprisingly named ✈Braathens Malmö Aviation.
This didn't last long, though. Some time later Braathens ended its Sweden adventure abruptly and got rid of the airline, which was "renamed" again under its former Malmö name, only that it now included its former domestic rival. Was it a bit confusing?
Bonus track: Malmö Aviation (1998/1999)
la noruega Braathens, que entraba dentro de la órbita de KLM/Northwest, se hizo con la antigua compañía sueca ✈Transwede, que operó brevemente con el nombre de la matriz hasta que se unió con ✈Malmö Aviation para formar el original y sorprendente nombre de ✈Braathens Malmö Aviation...
Lo cual tampoco duró demasiado. Finalmente, Braathens volvió a deshacerse de esta empresa, que recuperó su nombre original, aunque ahora con lo que quedaba de su antigua rival doméstica. ¿Un poco lioso?
✈✈✈ ✈✈✈ ✈✈✈ ✈✈✈ ✈✈✈ ✈✈✈ ✈✈✈ ✈✈✈ ✈✈✈
Braathens was looking forward to becoming a lead player in the late 90's strategic airline merges and alliances game: The Nordic airline was itself aligned with KLM/Northwest and bought the Swedish carrier ✈Transwede which operated using its name and logo until it got merged with ✈Malmö Aviation into a new carrier which was unsurprisingly named ✈Braathens Malmö Aviation.
This didn't last long, though. Some time later Braathens ended its Sweden adventure abruptly and got rid of the airline, which was "renamed" again under its former Malmö name, only that it now included its former domestic rival. Was it a bit confusing?
Bonus track: Malmö Aviation (1998/1999)
