Airline memorabilia: United Airlines (1994)

En 1994, United quiso competir con Southwest lanzando Shuttle by United, otro de los muchos intentos de las compañías tradicionales de competir con las low cost en su propio terreno pero manteniendo ventajas como las conexiones o los programas de viajeros frecuentes.

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In 1994, United launched Shuttle by United, an "airline within an airline" which was a low cost attempt, aimed at regaining the market share lost to low cost competitors such as Southwest. Yet another example of long established carriers trying to fight the LCC model on their own grounds, copying some things from the low fares airlines (Shuttle was a single-fleet, all e-ticket service at the time with a simpler fare system, etc) while keeping some of the services traditionally provided such as inline connections or frequent flyer schemes