A pesar del nombre European Airlines, TAT seguía siendo fundamentalmente un operador doméstico francés, y había pasado de ser muy dependiente de Air France (operando muchos vuelos en franquicia para esta) a pretender plantarle cara de la mano de British Airways. Muchos de los vuelos fuera de Francia eran, en realidad, rutas estivas con pocas o muy pocas frecuencias a la semana, pero por otro lado París y Munich (conectando con la compañía hermana ✈Deutsche BA) pasaban a estar muy bien conectadas con la red de TAT.
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TAT rebranded themselves as European Airlines, changing the dull-sounding Transport Aérien Transrégional into something more exciting and promising. It was no only a name change, but it showed the plans to transform the regional French airline into a pan-European carrier that would form part of British Airways strategy. This consisted on building a network of linked European airlines, which would also connect with Qantas and US Airways as a globall alliance. As we know, little or not all of this resulted as planned, but it sounded good, at the beginning at least.
The airline had become quite dependant on Air France (it operated a large number of flights as an AF franchise) and it suddenly became aimed at being its biggest rival on the French market, backed by British Airways. Despite the European Airlines brand name, TAT was still chiefly a French domestic operator, with most destinations outside France served as leisure flights with very few weekly frequencies. On the other hand, the TAT network was well connected to London and also to Munich, linking with its sister airline ✈Deutsche BA.