Este folleto de 1997, bastante en sintonía con la imagen de la matriz British Airways, anunciaban una "reinvención" que era, básicamente, una simplificación de la empresa, que pasaba a operar en clase única esencialmente vuelos domésticos en el mercado alemán, salvo algunos vuelos desde Gatwick operados con código BA.
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Deutsche BA history lasted about 15 years long, it was not exactly a short lived adventure like many others, but it was neither a longstanding aviation legend. Nevertheless, they managed to reinvent themselves several times during this time span, both concept- and servicewise and also on the brand and logo side.
This 1997 timetable follows the general guidelines of the global image British Airways was using at the time, and it also introduces a "new" Deutsche BA, which basically was a simplification of the airline, which would from then on focus on a simple one cabin fleet flying mostly German domestic flights, save for some Gatwick routes under a BA flight number.