lunes, 7 de abril de 2014
Thomas Cook [Condor] (2004)
Este folleto corresponde al breve periodo de tiempo (2002-2004) en el que Condor, la antigua filial de Lufthansa, voló bajo el nombre y la librea de Thomas Cook, aunque añadían la coletilla "powered by Condor". La marca y el nombre son tan populares en Alemania que los recuperaron poco después.
Incluso hoy en día, Condor ha presentado recientemente su nueva librea, coherente con la del grupo pero manteniendo su nombre.
The Condor name and brand are so strong in Germany that the airline, which once was a Lufthansa leisure subsidiary, only kept the Thomas Cook name and livery for a very short time, between 2002 and 2004. Even then, the "powered by condor" was added as a tagline after the Thomas Cook name.
Even today, Condor has recently introduced its new livery, which follows the group scheme, but keeping its own name.
Incluso hoy en día, Condor ha presentado recientemente su nueva librea, coherente con la del grupo pero manteniendo su nombre.
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The Condor name and brand are so strong in Germany that the airline, which once was a Lufthansa leisure subsidiary, only kept the Thomas Cook name and livery for a very short time, between 2002 and 2004. Even then, the "powered by condor" was added as a tagline after the Thomas Cook name.
Even today, Condor has recently introduced its new livery, which follows the group scheme, but keeping its own name.
viernes, 4 de abril de 2014
FlyFTI (1999)
Como otros operadores turísticos importantes, en un momento determinado el grupo alemán FTI decidió que era interesante tener su propia línea aérea. FlyFTI nació en 1999 y este era su folleto de presentación, en una época en la que las compañías charter europeas se esforzaban por dar una imagen de calidad y de que no se distinguían demasiado de las compañías de vuelos regulares (lo cual, para el viajero ocasional a destinos de vacaciones, era bastante cierto)
At some point, German tour operator FTI, decided it wanted to have its own airline, pretty much like other similar touristic entreprises all around Europe. This brochure introduced FlyFTI, the charter airline owned by FTI and its onboard product. At the time charter carriers were not that different from regular scheduled airlines, at least for the least-travelled leisure flyers.
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At some point, German tour operator FTI, decided it wanted to have its own airline, pretty much like other similar touristic entreprises all around Europe. This brochure introduced FlyFTI, the charter airline owned by FTI and its onboard product. At the time charter carriers were not that different from regular scheduled airlines, at least for the least-travelled leisure flyers.
miércoles, 2 de abril de 2014
United Airlines (1994)
En 1994, United quiso competir con Southwest lanzando Shuttle by United, otro de los muchos intentos de las compañías tradicionales de competir con las low cost en su propio terreno pero manteniendo ventajas como las conexiones o los programas de viajeros frecuentes.
In 1994, United launched Shuttle by United, an "airline within an airline" which was a low cost attempt, aimed at regaining the market share lost to low cost competitors such as Southwest. Yet another example of long established carriers trying to fight the LCC model on their own grounds, copying some things from the low fares airlines (Shuttle was a single-fleet, all e-ticket service at the time with a simpler fare system, etc) while keeping some of the services traditionally provided such as inline connections or frequent flyer schemes
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In 1994, United launched Shuttle by United, an "airline within an airline" which was a low cost attempt, aimed at regaining the market share lost to low cost competitors such as Southwest. Yet another example of long established carriers trying to fight the LCC model on their own grounds, copying some things from the low fares airlines (Shuttle was a single-fleet, all e-ticket service at the time with a simpler fare system, etc) while keeping some of the services traditionally provided such as inline connections or frequent flyer schemes
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