martes, 31 de mayo de 2011

Deutsche BA (1994)

A mediados de los 90, y antes de que existiesen las alianzas aéreas, las grandes compañías europeas como British Airways, Swissair o KLM intentaban hacerse con el control del mercado en el continente utilizando aliadas regionales.
Deutsche BA era el nombre de la aerolínea creada cuando British Airways compró el 49% de las acciones de una compañía regional alemana (Delta Air), que empezó a volar como su subsidiaria. Inicialmente tenía una pequeña red de rutas domésticas, plantándole cara a Lufthansa con tarifas más bajas, para más tarde pasar a volar en código compartido con BA a destinos europeos, fundamentalmente en España y el Reino Unido. En este folleto de 1994 se presentan como "la otra línea aérea alemana" y "Alemania despega".
Aunque British llegó a tener el 100% de la empresa, finalmente se desprendió de su filial, que cambió el nombre a DBA y operó por un tiempo como low cost antes de unirse a  LTU. De este modo pasó a ser parte del grupo Air Berlin, donde mantuvo durante un breve tiempo su identidad independiente.

In the mid 90's, before the airline alliances as we know them know, the European big players such as British Airways, KLM or Swissair  were busy trying to get hold of the European market and building a network of smaller regional airlines. 
Deutsche BA was born when British airways bought the 49% of the shares of the German airline Delta Air, and it started flying as their German subsidiary. At first, they had a small domestic network, posing competition against Lufthansa with lower fares. They later flew some European destinations, mostly to Spain and the United Kingdom as British Airways codeshares. In this 1994 brochure the airline is marketed as "the other German airline" and "Germany takes off".
British Airways got the 100% of the shares at some point, but eventually they got rid of their German airline which changed its name to DBA and began flying as a low cost airline. DBA and LTU joined forces some years later, and after some time they both were bought into the Air Berlin group. DBA operated as an independent brand under the Air Berlin group for some time until it ceased operations in 2008.





No hay comentarios:

Publicar un comentario en la entrada

LinkWithin

Related Posts Plugin for WordPress, Blogger...