Hoy os traigo este folleto del verano de 2000, en el que la compañía estrenaba la imagen que ha estado usando hasta ayer, y presume de su nueva librea comparándola con la de grandes aerolíneas internacionales.
Han pasado 15 años, y varias cosas que aparecen en este horario hoy parecen como de otra galaxia, como los servicios a través de teléfonos móviles que ya parecen prehistóricos o el programa de fidelización de viajeros que usaba, la tarjeta Turyocio (aun se usa en algunos supermercados). Lejos de estar integrada en alianzas internacionales, Air Europa mantenía por entonces unos modestos códigos compartidos con TAP Air Portugal y con ✈TWA, que por entonces ya era una empresa bastante maltrecha.
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As you all may know, Air Europa introduced yesterday its brand new corporate identity, with a revised, updated version of their old logo and a new livery which is basic another Eurowhite scheme with a blue tail. Certainly not an impressing milestone in contemporary design, but I actually like this new logo much better than the previous one.
During the Summer 2000 season, Air Europa rolled out their second logo in its history, the blue and red sign which was used until yesterday. This timetable proudly introduces their former livery, comparing it with other well known international carriers.
15 years have passed since then, and many things in this brochure just seem from another planet, such as the odd, cumbersome mobile services on prehistoric cell phones or its FF scheme, using a supermarket chain costumer rewards program. Air Europa was far away from becoming an international alliance member, and it barely had some code share agreements with TAP Air Portugal and also with an ailing at the time ✈TWA.
- Estrenamos nueva imagen (Blog Air Europa)
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