lunes, 18 de abril de 2011

Iberia presenta el Ciberticket

Otro folleto de Iberia presentando el billete electrónico, que entonces denominaba Ciberticket aprovechando de paso las letras IB de su código IATA y su logotipo. Este es anterior al que publiqué en enero y debe corresponder más o menos a mediados de los 90 por la estética corporativa que usaba entonces.
Los billetes electrónicos solo estaban disponibles para vuelos domésticos y no se podían comprar en agencias de viajes. Me hace bastante gracia que aunque ya funcionaba la web iberia.com, anuncian como el máximo de la comodidad comprar el billete por teléfono ("Del teléfono al avión, sin escalas"). Nunca he comprado un billete de ese modo, pero sabiendo como funcionan en general los callcenter, creo que prefiero ahorrarme el "placer".




Yet another Iberia brochure (I published this one in January this year, but this one seems to be older and dated around the mid 90's, according to the corporate identity used at the time) . Etickets were branded by Iberia as "Cibertickets", allowing their marketing department to play with the IB letters that appear both on the airline logo and their IATA code. 
Electronic tickets were available for domestic flights only and it was not possible to buy them at travel agencies; The iberia.com website was already available, but still this brochure is all about "buying your tickets on the phone" as it were the best, most comfortable way to do it.("Del teléfono al avión, sin escalas" meaning "non stop from the phone to the plane) Now, I have never bought any ticket telephonically, but knowing how callcenters work, I think I would rather avoid this "pleasurable" experience.

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