1998 fue un año muy importante para la aerolínea, al firmar una alianza comercial con American Airlines que le permitió extender enormemente su red (vía códigos compartidos) en los EEUU. Esto ocurría apenas un año antes de que Iberia entrara en la alianza Oneworld.
Iberia had failed at creating a large group of airlines in both sides of the Atlantic, and in the late 90's the airline was changing very fast to become a very different company. As we have said before several times,Iberia 's main asset were its South American destinations and the North American market was a fairly small and weak one. Even worse, Iberia lacked any airline partner in the US, whilst most European competing airlines already had one. This explains, for instance, the weird Iberia - Carnival airlines we discussed some days ago.
1998 was a great year for the airline. Iberia and American Airlines signed a codesharing deal, so that Iberia could extend its North American network placing its code on American Airlines flights. This was just one year before Iberia entered the Oneworld alliance.
Una hoja promocional de Iberia anunciando estos nuevos vuelos:
An Iberia flyer introducing the new flights:
Unos anuncios en prensa sobre el código compartido con American Airlines y los nuevos destinos:
A few newspaper ads, about the new destinations and the American Airlines codeshare: